Case Study Brand Jordan Selling a Legend Essay Example

Contextual investigation Brand Jordan: Selling a Legend Essay Contextual investigation Brand Jordan: Selling a Legend Introduction March 2006 †Larry Miller, President of The Jordan Brand, at long last had a couple of seconds to unwind. He sat in his office in the Jerry Rice Building at the Nike World Campus in Beaverton, Oregon, taking in the late evening sun. The most recent publicizing effort was a triumph and deals were at an untouched high. In any case, Miller realized that presently was an ideal opportunity to get ready for tomorrow’s achievement. He went to the briefs around his work area, which contained different proposals about how to improve the Jordan Brand’s assortment of competitor endorsers. Four likely endorsers specifically stuck out, each speaking to another key bearing for the brand to take. Mill operator expected to choose which, assuming any, of these people he might want to seek after. He realized that Michael Jordan, who had last say on this issue, would expect a persuading contention regardless of what Miller chose. He recalled a portion of the key occasions that truly characterized the Jordan Brand†¦ Shaping Brand Jordan The Shoe that Changed Everything Nike marked Michael Jordan to a support bargain in 1984 out of the University of North Carolina, where his fruitful school b-ball profession had incorporated a national title. Jordan was an uncommon competitor known for high-flying dunks. In 1985, Nike delivered a shoe called the â€Å"Air Jordan† structured in the red and dark shading plan of the NBA group Jordan played for, The Chicago Bulls. The shoe was noteworthy for its extraordinary looks (practically all ball shoes around then were principally white in shading) and for its utilization of Nike’s new compacted air padding innovation, Nike Airâ„ ¢. We will compose a custom article test on Case Study Brand Jordan: Selling a Legend explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Case Study Brand Jordan: Selling a Legend explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on Case Study Brand Jordan: Selling a Legend explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The NBA at first prohibited the shoe since its unordinary red and white shading plan abused existing alliance clothing standard guidelines, making a discussion in the media that incited far reaching national inclusion. This combination of the shoe’s properties, the discussion of the boycott, and Jordan’s sprouting star power transformed the Air Jordan into a looked for after shoe. Astounded by the significant level of interest, Nike delivered a huge number of units of the Air Jordan in 23 shading variations, in the end leaving retailers overwhelmed with additional sets. Having gained from their error, in 1986 Nike discharged a total overhaul of the Shoe known as the Air Jordan II in painstakingly restricted amounts. This technique of discharging a set number of updated Air Jordans every year, a similar shoe wherein Jordan would play, was a unique plan of action, yet exceptionally effective. Nike upheld the dispatch of each Air Jordan with vital TV publicizing efforts that featured various parts of his character. Well known movie chief Spike Lee helped make the Air Jordan a superficial point of interest in the mainstream 1989 advertisements portraying Lees Mars Blackmon character pitching the Air Jordan III while broadcasting, â€Å"It’s Gotta Be the Shoes! † Even after 20 years, each arrival of the new Air Jordan was foreseen by fans who energetically grabbed them up from retailers around the globe. The shoe kept on being an innovator in the footwear business as far as item plan, specialized highlights, and imaginative bundling. The Seeds of the Jordan Brand The Nike representatives with whom Jordan worked most firmly turned into his partners and companions. He confided in them to assemble footwear that was a real portrayal of him as a player. The closeness of these individual connections was an advantage for all required until planner Peter Moore and showcasing executive Rob Strasser chose to leave Nike in1987 and gave off an impression of being taking Jordan with them. In a strained gathering including Jordan, his folks, and Nike author Phil Knight, fashioner Tinker Hatfield revealed the Air Jordan III. In a troublesome choice between different people who had earned his trust, Jordan decided to remain with Nike. When Jordan completely dedicated to Nike, he was inflexible in his dependability. As an individual from the 1992 US Olympic Basketball â€Å"Dream Team,† he broadly concealed a competitor’s logo on his warm-up suit as a demonstration of devotion to Nike. It would in the end become evident that Jordan’s impact stretched out a long ways past b-ball fans. In 1996, he showed up in a film called Space Jam, in which he got top charging alongside animation character Bugs Bunny. He again end up being a pioneer as competitors showed up more regularly in highlight films and underwrite more items random to sports. Certain individuals inside Nike, among them Howard White and Tinker Hatfield, accepted right off the bat that Jordan could be considerably more than a competitor who supported shoes. As right on time as 1988, there were plans to begin a brand around Michael’s one of a kind character and wide intrigue (see Appendix X). Michael Jordan Achieves Immortality Between 1991 and 1998, Jordan won six NBA titles with the Chicago Bulls and an Olympic Gold award for the U. S. B-ball group. Having additionally earned five MVP grants and ten NBA scoring titles, he got one of the most finished competitors ever. Subsequent to winning three back to back NBA titles finishing up with the 1992-93 season, Jordan resigned from b-ball so as to contend as an expert baseball player. After a short and average baseball profession, he came back to play for the Chicago Bulls in 1995. Just as much the pioneer and contender he had been previously, Jordan won another three sequential NBA titles before resigning by and by after the 1997-98 season. Jordan likewise collected numerous well known minutes, for example, game dominating shots and remarkably athletic plays that assisted with characterizing his notoriety. His match dominating shot in the last round of the 1998 NBA Finals against the Utah Jazz left a last, permanent impression of his grip play, executioner intuition and astounding expertise in acquiring his group triumphs. People all things considered, classes, ages, and sexual orientations could apparently relate to him. The Jordan name got equivalent with strength, greatness and regard. Indeed, even in 2006, eight years after his retirement from the Bulls, it was still basic for an extraordinary competitor to be applauded as â€Å"the next Michael Jordan† or â€Å"the Michael Jordan† of their game. Brand Jordan Director of Marketing, Cliff Torng, considers this â€Å"keeping the Michael Jordan-ness† in the public arena alive. Torng’s Marketing group even tracks how often Jordan’s name is utilized in well known media as an approach to check the estimation of the Jordan Brand. He reasons that â€Å"when individuals use Michael to embody something that is the best, they keep Michael and the brand important. † Air Jordan Survives a Test Many inside Nike thought the ride was over when Jordan shockingly resigned in 1993. It was generally accepted that the Air Jordan IX, which was being planned around then, had no future. Without the approval of having Jordan wear the shoes on the ball court, pundits contended, nobody would purchase the item. It was uniquely through the confidence of those Nike workers who accepted that Jordan’s impact was more noteworthy than his on-court execution that the shoe was finished and discharged. The achievement of that shoe in spite of Michael never playing in it offered belief to the reasonability of Michael Jordan as a brand, as opposed to only a player. During this period, the manner by which Nike promoted Jordan developed as well. As opposed to overlook the retirement, Nike confronted it head on with the Johnny Kilroy advertisement crusade. Since such a large number of individuals thought that it was amazing that Jordan would resign at the summit of his vocation, the advertisements depicted him furtively playing ball under an accepted name. The promotions were very mainstream, again demonstrating Jordan’s importance in any event, when not playing b-ball. After his momentous return, Nike ran promotions that emphasizd Jordan’s mythic status by indicating him perform ball moves in moderate movement as eyewitnesses feel overwhelmed. Brand Jordan Comes to Life At the point when Jordan again resigned at the highest point of his game in 1998, Nike was readied. Presently accepting that the â€Å"Jordan† name was ground-breaking enough to turn out to be in excess of a Nike shoe, Nike propelled The Jordan Brand as an auxiliary of Nike, Inc in 1999. Having just supplanted the Nike Swooshâ„ ¢ on Air Jordan shoes in 1991, the Jumpman logo currently showed up on extravagance athletic clothing too. The dispatch of the Jordan brand was featured by the â€Å"Overjoyed† promotion crusade, in which Jordan was appeared in a suit as opposed to a b-ball uniform, filling in as motivation for a gathering of hand-chose competitor endorsers of the Jordan Brand. Among these competitors were ball player Ray Allen, baseball player Derek Jeter, and fighter Roy Jones, Jr. The way toward underlining Jordan as a coach instead of as a player had extremely recently started in 2001 when Jordan came back to the NBA as a player for the Washington Wizards. Brand Jordan administrators were worried that this move would hurt the brand or confound shoppers. Following two years of play that was not as much as Jordan-can imagine, he resigned for the third and last time. A long way from being hurt, Brand Jordan was shockingly unaffected. As fans, people were thankful to have one final opportunity to see Jordan play. In any case, as shoppers, they appeared to perceive that Brand Jordan was autonomous from the on-court play of its namesake. Torng supported the circumstance along these lines: obviously Michael isn’t on the court motivating us with new accomplishments, however in the event that you investigate

A Dollhouse, Acts Ii Iii Essay Example

A Dollhouse, Acts Ii Iii Essay Example A Dollhouse, Acts Ii Iii Essay A Dollhouse, Acts Ii Iii Essay Story: A Dollhouse, Acts II III Author: Henrik Ibsen Topic: What is Nora most â€Å"wonderful thing of all†? In what does Nora feel that she and Torvald didn't have her â€Å"most awesome thing†? There are superb things that we as a whole needed to look in our lives. Some were to our benefit and a few was definitely not. Be that as it may, through everything, we have gained from it. In acts II and III of â€Å"A Dollhouse†, the creator, Henrik Ibsen, shows how Nora talks a few times of her â€Å"most brilliant thing of all†. What is her â€Å"most awesome thing† and what ways that Nora and Torvald didn't have them â€Å"most great thing†? In Act Two the word magnificent is again rehashed multiple times: NORA: â€Å"A awesome thing is going to occur. MRS. LINDE: Wonderful? NORA: Yes, an awesome thing. Yet additionally awful, Christine, and it simply cant occur, not for all the world† (1903; II. 341-343). This implies something horrible, which must not occur, not for the whole world. What does this word mean? In act II, the Christmas tree that Nora finished currently is stripped exposed. The toys and presents have vanished all the seals of material joy. It is additionally in this demonstration that Torvald discloses to Nora how he has the inward solidarity to take on whatever Krogstad may compromise; that Rank, â€Å"reveals the profundity of his affection for Nora† (1899; II. 220). Krogstad and Nora, in a profound and looking through close discourse share their thought to end it all. Nora uncovers the awesome thing that is currently going to occur. That great is the thing that she envisions will be the horrible however chivalrous inward dramatization where, to forestall Torvald from assuming the fault for her wrongdoing, she will finally discover the mental fortitude for self destruction. What ways that Nora and Torvald didn't have her â€Å"most awesome thing†? At the peak of the play in act III, when Torvald peruses the principal letter Krogstad sent, his response to this is unseemly. Those sweet charming pet names Torvald calls Nora transform into the inverse †¦ â€Å"She who was my euphoria and pride, a wolf in sheep's clothing, a liar, more terrible, a criminal† (1913; III. 236). It is right now that Nora understands that there is an issue among her and Torvald. She admits she isn't fit to raise her kids and Torvald is the last individual to instruct or direct her how to, for he and her dad have most urged her to live in dream; an inauthentic doll presence, â€Å"bearing three kids with a stranger†(1919; III. 348). The marriage must be recovered if the great were to occur. This time, the possibility of the magnificent methods an existential change of the human method of living on the planet. The relationship with Torvald and Nora was not a solid relationship. Since Torvald thinks about his significant other as a belonging and as somebody to keep up his appearance, Nora can't trust in him. Nora understands this toward the finish of the play that Helmer doesn't cherish her as an individual. I think such this is a â€Å"wonderful thing of all† to Nora. This circumstance has make her fully aware of see that she merits better than Helmer and that she can improve by being autonomous. Ibsen, Henrik. â€Å"A Dollhouse, Acts II III†. Writing: An Introduction to Reading and Writing. Ed. Edgar V. Roberts and Henry E. Jacobs. eighth ed. Upper Saddle River: Pearson, 2007. 1874-1891.

Two Pulsar Discoveries

Two Pulsar Discoveries In 1965, Jocelyn Bell arrived at Cambridge University to earn her Ph.D. Two years later, she found herself working with four other people to string up 120 miles of wire and cable and set up over 1000 posts: they built a radio telescope that could fit 57 tennis courts. Bell was put in charge of operating the telescope, and collecting data. Bear in mind that you cant just stick your eye into a radio telescope; nowadays, astronomers see using digital electronics magic, but back in 1967 Bell was stuck using a pen chart recorder. It spat out a hundred feet of paper per day, which she analyzed by hand, because she was (and is) a beast. A few months after first light, Bell noticed some strange noise. Most of us think of noise as unwanted sound in astronomy, its the same thing, except were dealing with light waves instead of sound waves. Noise is signal from sources a) here on Earth, that interfere with whats coming at us from space, or b) out in space, that arent what were intending to look at . Basically, its extraneous, hard to get rid of, and the most annoying thing ever. Its why the area around the Green Bank radio telescope in West Virginia (where my data is collected) is a National Dark Zone: no electronics equipment allowed. No spark plugs. If you want to drive up close, you have to use a car that runs on diesel. There are some old school machines out there. Fortunately for the scientific community, Jocelyn Bell paid special attention to the noise that she saw, instead of discarding it. She paid attention because the noise took a strange form: little pulses, spaced precisely one and a third seconds apart. She told her supervisor, and they figured that something so regular had to be man-made. Since it had to be man-made, it had to be coming from Earth. Something from Earth was interfering with the signal. Great. Then Bell noticed that, every day, the whole pulsing sequence was delayed by four minutes. Delayed by four minutes every day is a familiar expression to astronomers. One day, to us on Earth, is defined as the time it takes for the Sun to reappear in the same place in the sky. As Earth rotates, its also traveling in orbit around the Sun, which causes the Sun to take four minutes longer each day to reappear in that same place. So, our day is actually one full Earth rotation, plus a little bit extra. Essentially, the fact that Bells noise was getting delayed by four minutes every day meant that it wasnt coming from Earth: it was coming from the stars. From space. Those little blips up top are the noise that Bell saw.   So. We have a regular signal, which is surely artificial, coming from space. Naturally, this means: ALIENS! The source was named LGM-1: Little Green Men 1. Right. You probably realize by now that if this post was about the 1967 discovery of extraterrestrial intelligence, it would be old news to you. This post is NOT, in fact, about aliens: Bells noise turned out to mark the discovery of pulsars. A pulsar is the tiny (~12km radius) super-dense spinning remnant of a star that has gone supernova; because of its magnetic field (its basically a spherical spinning bar magnet) it emits a narrow beam of radiation. As it spins, the beam flashes past Earth, exactly like a lighthouse, which is why we only receive little signal blips, and why it appears to pulse. Since 1967, the search has been on for more pulsars. There are currently about 1600 pulsars known, 34 of which live in a globular cluster called Terzan 5. Im particularly attached to Terzan 5, because its home to the pulsars that I do my research on. Finding a pulsar is not easy, for a few reasons. For one, pulsars are tiny: city-sized, or smaller. For another, their signal is very VERY weak compared to most of our other radio sources. If we just pointed a telescope up at the sky and looked at the data, the pulsars signal would be there somewhere, but it would be buried underneath noise and other ickiness. To deal with this, we use a technique called folding. I think its pretty ingenious, so bear with me for a couple of paragraphs and a couple of pictures (or skip to the end of the post, if you want to get straight to the punchline.) Raw data looks something like this: Basically, you have some signal that varies over time. This looks like garbage theres no obvious pulsar signal in that image. There might be one hidden, there might not be. How do we draw it out?  Imagine that we could somehow guess the pulsars period (the length of time between pulses). Imagine that we knew it was 1 second. We could mark up the piece of paper like this: Because the pulse appears EXACTLY once a second, and weve marked up the paper into second-long chunks, we know that the signal must appear exactly once in each chunk. Not just that it must appear in exactly the same place in each chunk. Now, we take a pair of scissors to the data, slice it up along the red dotted lines, and stack the sections on top of each other in other words, we fold it. The signal from all those stacked slices is added up. Because the pulsar signal appears at exactly the same position in each slice, the total signal gets stronger and stronger as you add up more and more slices. Other stuff, like noise and interference, probably doesnt appear at exactly the same place in every second-long data slice: it doesnt add up. It cancels itself out, maybe, or averages out to a much lower value. The pulsars signal, though, shines through, and we get something like this: Bam. Pulsar. Of course, our data nowadays doesnt come on a long strip of paper. If I took a pair of scissors to my data and tried to stack it up by hand, I wouldnt finish in my lifetime (and theres other stuff Id rather be doing, to be honest.) I deal with terabytes of data, and get big computer clusters to fold it for me. When it finishes, I take a look at the result of the stacking the sum of all the signal and see whether Ive found a pulsar. This is the kind of plot I look at: Look closely, and youll see that the image is made up of lots of tiny white, grey, and black squares. One row of those little squares corresponds to one slice of paper: what you get after you cut up the whole strip. The whole column is the sum of all those slices of paper weve stacked them, exactly like in the paper analogy.  The pulse profile at the top is the sum of all the pulses. Below is a plot ofalmost exactly the same thing. Before you go on to read my explanation of what it is, try to figure it out. Its an eclipsing binary pulsar! Basically, the pulsar is in a binary system with a star (usually a white dwarf), and periodically gets eclipsed by its companion. Its cool when what you see perfectly matches what you would predict. So, now you know how to find a pulsar. In practice, its a little more complicated than this there are other factors like dispersion and rotation of the EM beam that I didnt go into. What I just described is the essential part, though. And now, for another story of pulsar discovery: As a side project (Ill describe my main project in another post) Ive been doing some pulsar searching. This takes a completely different form from what J. Bell was doing. Basically, I run a bunch of Python scripts in the terminal, and check the plots they spit out to see whether Ive found a pulsar. My supervisor has a bunch of new, high-quality data, so I have a lot to search through. It takes a long time to do the folding, because (like I mentioned earlier) were dealing with ridiculous amounts of data. So, one night during my second week of work, I set up a bunch of folds to run overnight, and went home. I got into the office in the morning, eager to see the results and saw a bunch of error messages on my screen. Some Unix stuff that was gibberish to me. NOOOOOOOOOOOOOO!!!! I sent an e-mail to my supervisor, explaining that something had gone wrong (although I wasnt really sure what) and that I would re-run the folds that day. In the meantime, all sad and disheartened, I restarted the folds. About half an hour later, my supervisor walked into the room, beaming at me. Supervisor: Hey- Me: AHHHHHHHHH I CANT BELIEVE IT CRASHED! IM SO HEARTBROKEN! Supervisor: I- Me: I THINK IT RAN OUT OF PROCESSING SPACE IT SAID IT WAS OUT OF MEMORY Supervisor: Well,- Me: DONT WORRY I STARTED IT AGAIN HOPEFULLY ITLL BE READY SOON Supervisor: All the files are there. Me: IT MIGHT TAKE ANOTHER FEW HO-what? Supervisor: The process finished. The files are there. Me: WHAT? Supervisor: Yup! I checked. Theyre all there. Me: I-what? Why did it say it ran out of memory? Supervisor: It just wasnt able to actually load the images. Me: Oh! Sweet. Wait. WAIT. That means the files are on there??? Supervisor: Yup! (Part of the problem was that it put the files in a place I didnt expect.) My hands were shaking so hard that I messed up the command line over and over again (my supervisor was, fortunately, very patient) and then it appeared! The Plot. This plot: The signal isnt as obvious as in the sample plots I showed youbut its there. Two dark lines running down the time/phase block, and the clear pulse profile. A new pulsar, that no one has ever seen before. His name is Terzan5aj,  and if *actually* confirmed (he has very likely status we have to find him in some other observations in order to be 100% sure), he will be the 35th and faintest pulsar ever found in Terzan 5. That, plus the fact that he probably has significant scintillation going on (hes brighter at some times than othersbasically, he twinkles through the intergalactic medium, like a star) is why he escaped notice before. There is now a picture of him (more specifically, four graphs of his behaviour) on my wall. I should mention that this discovery has very little to do with me, in the sense that all I did was run a bunch of Python scripts on brand new fancy shmancy data collected by my supervisor. But still. I was the first person to ever see that pulsar. And for MILLENNIA after Im gone, hell still be spinning at 700 times per second. And thats pretty cool.

Lewis Katz School Of Medicine Essay - 1308 Words

Temple What is the nature of your special interest in the Lewis Katz School of Medicine? Lewis Katz School of Medicine graduates humanistic physicians and emphasizes the caring of human beings. I believe that patient interaction is as a vital part of being a physician as medical knowledge.At Lewis Katz, each student belongs to one of the seven Doctoring colleges. Through the Doctoring colleges, I will start learning and practicing critical clinical skills as early as my first year. Being with the same group over the next two years, I will not only learn to work with others but also form meaningful relationships with faculty members. Lewis Katz is well known for its diversity and inclusion. Since its founding, it has been co-educational, graduating its first woman physicians as early as 1906. It trains its students to be culturally competent and ready to serve diverse patient populations. It also has a great connection with its surrounding communities. Located in North Philadelphia, Temple University Hospital (TUH) tries to meet the health needs of a vulnerable and econ omically stressed population, oftentimes providing low cost or even free medical care. The School of Medicine encourages its students to service under-served populations and work to improve health equity. I would love to be part of the new The TEACH and CARE student-run clinic which offers primary care to the community from 5 to 8 PM. Not only will I gain valuable clinical experience, I will be serving theShow MoreRelatedA Knowledge Of Maternal Substance Abuse And The Disordered Language Characteristics2173 Words   |  9 Pagescharacteristics that are concomitant, is essential to effective therapy. Researchers concur that varying qualities and quantities of an enriching postnatal linguistic environment, directly correlates to the child’s future linguistic and academic success (Lewis et al., 2004). 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Important Aspect of a Job - 672 Words

In modern society, people priorities work in order to obtain economic supports. No doubt that salary is one crucial consideration for every job seeker to help earn his or her living. As the saying goes, money makes the world go around. Admittedly, no one can deny the important role money plays in our daily life, however, I disagree with the statement money is the most important aspect of a job. What really matters in a job is not just about money, but it is about passion, the friendship you developed through work, and the happiness you gain from working. As I see, passion is a vital facet of a job. In fact, for many, these may be much more important than money. People should consider an occupation that they are passionate with in order to†¦show more content†¦For example, at work, whenever we face problems or difficulty, we need friends there to help us solve or lend a shoulder whenever we are stressed or depressed about work. As you can see, most anti-social people are usually a loner and they never seem to be happy. What is life without friends? Everybody needs a friend whether at work or at home. Friendship developed through work not only helps you gain happiness while working, it can also help increase your profit and salary. Having a good relationship with your customers can help bring more buyers and in turn gain more profit. Finally, happiness while working is also an essential aspect of a job. Nowadays, people are so immersed in their jobs that they neglect everything else including happiness. Why work so hard when in the end all you get is money and not happiness? If people are not happy while working, and they are forced to work for long hours, then most of the time they are unhappy. In addition with all the stress work brings, no wonder people are prone to heart attack and strokes. Do you realise that those people with high income are usually the ones to get a heart attack at a young age. Adversely, those with lower income are happier and healthier. These people do not bear so much responsibility and are able to enjoy and have fun even while working. Therefore, happiness is far more important than money. There would be no point earning soShow MoreRelatedThe Most Important Aspect Of My Job2368 Words   |  10 PagesAs a primary care physician, you are responsible for a great number of patients with a ll types of issues from diabetes to hearing loss. As an interventional audiology, my job is to help both patients and physicians with identification of at risk patients with hearing loss and/or comorbid conditions that can affect or be affected by hearing loss. By allowing my practice to assist you with these types of patients, we can work together to identify, create best possible treatment options in order toRead MoreThe Differences Between The Millennials And Genx982 Words   |  4 Pages307). 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The Contra Affair Of The Reagan Administration - 1686 Words

In 1992, George H.W. Bush ran for President for a second time, this time though, something was different. More information linking Bush to the Iran Contra Affair of the Reagan Administration had become public, and the news media was beginning to make the connections. In one of the first articles released regarding his involvement in 1992, the author, Walter Pincus, began to openly criticize Bush for his deception. Pincus, who wrote a lot about Bush and his involvement, explains that â€Å"In the almost six years since the scandal surfaced, records and testimony from congressional and legal proceedings reveal that Bush, while vice president, watched Iran-Contra unfold from a front-row seat in the White House.† (Pincus, Walter, 1). Pincus is†¦show more content†¦In another article by Pincus, he digs into Bush’s integrity as well, especially when Bush had seemed to be blatantly lying. Pincus wrote that â€Å"during an NBC interview Sept. 6, he replied that Ã¢â‚¬Ë œthis seems to me to be just a late smokescreen out of that dead old saw out there. And I have nothing to explain. . . . And nobody has suggested that I ve done anything wrong.’†(Pincus, Walter, 1). Pincus, although not explicitly attacking Bush in this instance, it taking a subtle dig at Bush. He is calling out Bush on his apparent hypocrisy, and failure to come clean. The true sentiments of the news media though were exemplified in a San Francisco Chronicle article from August of 1992. This article openly attacked Bush, picking apart his claims one by one. This article criticizes him for being ignorant, hippocritical, deceitful, and generally a liar.(Note Contradicts Bush, 1) During this period of resurgent media coverage of the Iran Contra Affair, somewhat surprisingly, the news media never turned its attention toward Reagan. This provides some further insight into the reasoning behind this phenomena. Reagan was a second term president, a widely liked communist fight er, an older trustworthy man whose memory may not have been what it used to be, and when some fresher meat came into the picture, the media pounced. Bush’s involvement presented the opportunity to blame

How Thorpe Park markets Swarm free essay sample

One of the techniques used by Thorpe Park to market their rides is influencing buyer behaviour. Influencing buyer behaviour is when businesses change things around their product to try and get customers to purchase their product or service. For example Thorpe Park may lower their prices during the autumn because that is when their repeat purchase declines. This may encourage customers to go because Thorpe Park usually doesn’t sell their tickets at this price; they will also know that they are getting a good deal from this because Thorpe Park is actually worth more than that. Thorpe Park could also influence buyer behaviour through using celebrity endorsements by making the theme park look fun, cool and enjoyable place to go, by doing so they are building up their brand image as well. This may influence consumers and may draw them to the park because of the way Thorpe Park has presented themselves through their brand image. We will write a custom essay sample on How Thorpe Park markets Swarm or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another technique which Thorpe Park could use to market their product is brand building. Thorpe Park could build up their brand so that they can get more customers by using celebrity endorsements. For example they could give celebrities free tickets to Thorpe Park in exchange of them promoting and telling people how amazing the rides are etc. Once people hear and see how amazing Thorpe Park is, Thorpe Park will start to see more people coming to Thorpe Park. This will help them build up a good brand image because of the popularity of the celebrities. Thorpe Park could also use celebrities from well-known movies or programmes to influence buyer behaviour and create a certain brand image which allows Thorpe Park to have an effect on consumer’s choice. Evaluating the techniques I will be analysing the way Thorpe Park uses colours, sounds, duration, ability to target market, message and reference to product in their advert to build up their brand also influence buyer behaviour. I’ll be ranking in the order which I think Thorpe Park uses best in their advert. Colours 9/10 Sounds 8/10 Duration 10/10 Message 8/10 Ability to target market 7/10 Reference to product 7/10 1. Thorpe used colours really well in their advert, they made it link to their theme. They used dark/ greyish colours to create the mood and tension in their advert. This enabled the audience to watch it and question what’s going to happen next. It’s important for Thorpe Park to be successful in this area of the advert to have a successful campaign; if not the businesses advertisement wouldn’t be worthwhile and have no effect on the business by not increasing sales or visitors. 2. Ability to target market is would be no. 1 because they used young people a lot in their advert which is who they are aiming at. They also made the advert appeal to their audience. For example when the swarm goes through the billboard and boy is screaming it makes the ride look scary because it seems like you’re going to crash and seeing that adrenaline and scared look on his face may convince them enough to try out the Swarm ride. 3. Reference to product will be in second place because they’re main focus is to promote the ride and they need to give the audience a visual image of the ride so they know what they are going on. However others may say that’s not how Thorpe Park looks when you get because they’ve exaggerated the scenery to go with the theme of their advert. 4. Duration is just the right length because of Thorpe Parks target audience (teenagers/ young adults). The advert is short and to the point. If the advert was longer, the audience may not pay attention as they are easily distracted. However the beginning is a 5. The message is very clear to the audience. The message tells the audience that it is a thrilling but fine ride you don’t want to miss out on. It also gives you a bit of history on what the ride was based on (alien invasion). They delivered the message well to their audience so it doesn’t leave them guessing what was this about? 6. I think the music in the background worked well in certain areas. For example when he’s taken on the ride the rock music works well with it but I think near the end they should’ve brought back down to the tensed music in the beginning.

Scarlet Letter And Evil Problem Essays - English-language Films

Scarlet Letter And Evil Problem The virtue of truth and the evil of secret sin are clearly illustrated in the novel, The Scarlet Letter, written by Nathaniel Hawthorne. The three main characters in this novel display their own honesty and sins. Hester Prynne exhibits the essence of truth and pride when she bravely faces the humiliation of the scaffold. In chapter 17, when Hester apologizes to Dimmesdale about concealing Chillingworth's identity, she says, "In all things else, I have striven to be true! Truth was the one virtue which I might have held, and did hold fast, through all extremity...A lie is never good, even though death threaten on the other side (pg. 202)!" It is Hester's pride, which sustains her from the beginning of the novel to the end, when she dies, still sporting the scarlet A on her bosom. Hester's sin is the sin which gives the book its title and around which the action of the book resolves. Adultery, which was prohibited by the Seventh Amendment, was usually punished by death. A woman in the crowd stated, "At the very least, they should have put the brand of a hot iron on Hester Prynne's forhead...She may cover it (the scarlet letter) with a brooch, or such like heathenish adornment, and so walk the streets as brave as ever (pg. 53)!" Reverend Arthur Dimmesdale shows truth by his occupation. People living in Boston, Massachusetts looked up to and respected Dimmesdale because he was a minister. One of his sins was his inability to publicly acknowledge that he committed adultery with Hester and that he is the father of Pearl, Hester's daughter. However, adultery was not his biggest sin. His biggest sin is hypocrisy. In chapter ten, he speaks of the concealment of his sins, he says, "It may be that they are kept silent by the very constistution of their nature. Or-can we not suppose it-guilty as they may be, retaining, nevertheless, a zeal for God's glory and man's welfare...no evil of the past be redeemed by better service (pg. 137)." While trying to conceal his sins, they take over his conscience and literally confess themselves during his acts of madness. The third main character, Roger Chillingworth, is a pretty innocent man in the beginning of this book. He comes to America to be reunited with his wife, Hester, but soon comes to find out that she has committed adultery. Chillingworth has however committed two sins also. One of them being against nature. He says, "A man already in decay, having given my best years to feed the hungry dream of knowledge, -what had I to do with youth and beauty like thine own (pg. 77)!" Sin, in actuality, begins to take possession of Chillingworth when he noticed Hester on the scaffold. Chillingworth eventually destroys himself. As he is talking to Hester in chapter fourteen when he has realized what has happened between Hester and Dimmesdale, he says, "Dost thou remember me? Was I not, though you might deem me cold, nevertheless a man thoughtful for others, craving little for himself, -kind, true, just, and of constant, if not warm affections? Was I not all this (pg. 180)?" As shown in the novel, each individual character displayed both senses of truth and evil. Some were less severe than others, but still sins. Overall, a lesson of purity is developed throughout the book.

Srebrenica - July 13 to July 18 1995, one of the worst massacres in the late twentieth century

Srebrenica - July 13 to July 18 1995, one of the worst massacres in the late twentieth century According to Sabrina Ramet "From June 1991 to December 1994 between 200.000 and 400.000 people had died as a result of the war between Serbs and non Serbs in Bosnia and Herzegovina" (Balkan Babel, 269). During the same period of time, at least 2.7 million people have been reduced to refugees. Arguably, one of the worst massacres in the late twentieth century took place from July 13th to July 18th 1995 in Srebrenica. Within these five days, approximately 8000 defenseless civilians were executed by the Serbian military. The vast majority of the survivors experienced extensive physical and mental abuse. Brutal torture, psychological hardship and the images of ruthless assaults onto unarmed civilians have forced survivors to live in constant fear and agony for the rest of their lives.English: Skull of a victim of the July 1995 Srebre...Srebrenica is located in the central East part of Bosnia and Herzegovina, where the population mostly consisted of Muslim believers. The people of this to wn surrendered all their weapons to the UN military, in return to be protected by the UN forces if they were attacked by the Serbian army. There has been much controversy as to what really happened when Srebrenica was attacked by the Serbian military and the UN soldiers, who were suppose to protect them, stood-by without taking any action. The armed, merciless Serbian army attacked this vulnerable town and murdered children, women and men, whom were unarmed and posed no threat, in cold blood. For those who were not killed in this vicious rage, they were taken prisoner and sent to different locations without knowing what their destiny held. These hostages were physically tied up and beaten until they laid lifeless on the concrete pavement where they were left for days without any food or water. The captives that were extremely wounded were left for several...

Construction Toys Research Paper Example | Topics and Well Written Essays - 250 words

Construction Toys - Research Paper Example This toy according to the reviews of the customers is durable, fun and well-constructed. KNex is a privately-held company with its headquarters and manufacturing facility in Pennsylvania. It is the most innovative and fastest growing construction toy company3. Their products are distributed in over 30 countries worldwide. They also distribute BRIO trains and toys including Lincoln Logs in North America. One of their products is the Tractors & Trucks 10 Building set which comes with KNexmen and a KNex building system with real KNex bricks with rods and connectors4. Advantages of this toy include having a handy storage container for portability and it’s easy to clean. This is made up of 130 different toy pieces. This is priced at $ 12.99. Guidecraft started in 1964 in a small woodshop. It has been making quality educational items for kids for some years now, and are made with the same quality and durability as that of the furniture that they are making5. The Guidecraft wooden blocks and construction sets are some of the classic toys sold by the company. An example of the construction set by Guidecraft is the Construction Truck Sort and Match whose heavy duty pieces are attached to the matching board with pegs and some embedded magnets. It includes 6 double-sided pattern cards, 48 construction truck pieces, a durable birch plywood storage case and a self-propping board with pegs and a metal backing. This is priced at $ 40.006. Hasbro was started by three Polish brother textile merchants who experimented with different product lines, ranging from sales of cloth scraps to pencil bags and hatbox liners. Hasbro, then the Hassenfeld Brothers, initially were known for their pencils before their toy line, but with the advent of their switch to plastics in the 1940s, and the creation of Mr. Potato Head, they became giants of the toymaking world. They now are the parent company of Coleco, Tonka Co., The Parker Brothers, and Milton Bradley.

EC Essay Example | Topics and Well Written Essays - 250 words

EC - Essay Example Allen gets the bonds. She reclaimed the safe back in the same condition that she had entrusted it to the agent plus the bonds signed on it. The fact that Barbara kept the bonds means that the safe was in a good condition than it was with the entrusted agent. The agent had sold the safe to neither Barbara nor any other person; Allen thus reserves all rights to the safe and its contents. Barbara was only keeping the safe for the agent and has no rights to the safe or its contents whatsoever. Although the discovery was not planned for, Barbara’s duty in the whole scenario was to keep the safe or sell it to any prospective buyer for the $100. She did not sell it; Allen who is legally the owner gets the safe and the bonds. Allen has claims to the bonds. This is because the safe had not been sold yet and she has a right to reclaim it and the bonds that come with it. Barbara discovered the crack on the safe with the bonds signed on it. Barbara though cannot claim the bonds since she refused to buy the old safe even after the discovery of the bonds. If she had bought the safe, she would then claim the bonds. The agent, on the other hand, was to fuel the purchase of the old safe. He never knew the bonds existed, nor did he have any rights to neither the safe nor the bonds signed on it (Clore, 164). Allen gets the bonds. She reclaimed the safe back in the same condition that she had entrusted it to the agent plus the bonds signed on it. The fact that Barbara kept the bonds means that the safe was in a good condition than it was with the entrusted agent. The agent had sold the safe to neither Barbara nor any other person; Allen thus reserves all rights to the safe and its contents. Barbara was only keeping the safe for the agent and has no rights to the safe or its contents whatsoever. Although the discovery was not planned for, Barbara’s duty in the whole scenario was to keep the safe or sell it to any prospective buyer for the $100. She did

Rise And Rise Of Dhirubhai

Rise And Rise Of Dhirubhai Dhirubhai once said: Our dreams have to be bigger, our ambitions higher, our commitment deeper and our efforts greater. This is my dream for Reliance. In fact, this is my dream for India. Indeed Dhirubhai has been successful in bringing his dream to reality. From a humble beginning, Dhirubhai Ambani was successfully able to build up the largest Business conglomerate in India in a span of just 25 years. Today, the turnover of Reliance Industries forms 3% of the entire GDP. This tremendous growth in such a small time is the result of the large amount of hard work, dedication and excellence that Dhirubhai Ambani brought in to the culture of Reliance Industries. As they say, there are two sides of the coin. While there is no doubt that Dhirubhai Ambani was a highly intelligent and dedicated manager, he was not perfect, in the right sense. For a long time Dhirubhais ethics have been a matter of debate. While some consider him as a shrewd businessman, the others dont approve of certain things he did. History Dhirajlal Hirachand Ambani was born on 28th December 1932, in Chorwad Gujarat into a Modh family of moderate means. He was the second son of a school teacher. Right from childhood Dhirubhai was precocious and highly intelligent. He was highly impatient of the oppressive grinding mill of the school classroom. Chose work that used his physical ability to the maximum rather than cramming school lessons. At the age of 16, Dhirubhai moved to Aden, Yemen. He worked there as a clerk for A. Besse Co. For two years. Later he was promoted to manage the companys oil filling station at the port of Aden, when A. Besse became the distributors for Shell. Ten years later, Dhirubhai returned to India and started a business Reliance Commercial Corporation with a capital of Rs. 15000.00. The primary business of Reliance Commercial Corporation was import polyester yarn and export spices. The business was setup in partnership with Chambaklal Damani, his second cousin who was also there with him in Aden. The first office of Reliance Commercial Corporation was set up in Narsinathan Street at Masjid Bunder. It was a 350 sq. Ft room with a telephone, one table and three chairs. Initially they had two assistants to help them in their business. In 1965, Chambaklal Damani and Dhirubhai Ambani ended their partnership and Dhirubhai started on his own. It is believed that both had different temperament and a different take on business. While Mr. Damani was a conscious trader and did not believe in building yarn inventories, Dhirubhai was a known risk taker and he considered that building inventories with anticipating a price rise and making some profit is good for growth. During this period, Dhirubhai and his family used to stay in a one bedroom apartment in Bhuleshwar. In 1968, he moved from the chawl to an upmarket apartment at Altamount Road, in South Mumbai. His first car was a premier Padmini. In 1970s he bought a white Cadillac car. Dhirubhai started his first textile mill in Naroda in the year 1966. Textiles were manufactured using polyester fibre yarn. Dhirubhai started the brand Vimal, named after his nephew. Extensive marketing of the brand in the interiors of India made Vimal a household name. Franchised retail outlets were started to sell only Vimal brand of textiles. In the year 1975, a technical team from the World Bank, visit this unit and certified it as excellent even by developed country standards. Banks and financial institutions repeatedly turned him down when he needed money the most. He was just not in the same league as other businessmen of his time. This made him an out of the box thinker. Dhirubhais first public offering of 28.2 lakh equity shares in the then Reliance Textiles in November 1977 was oversubscribed nearly seven times. The issue fetched him Rs 3 crore, a big sum by the standards of those days. Between 1979 and 1982, Reliance made four debenture issues. In 1979 it was for a worsted mill; in 1980, for modernising its textile mill; in 1981, to manufacture polyester filament yarn at Patalganga. In 1982, he topped it all with a record Rs 50-crore issue for expansion and diversification. Dhirubhai treated his shareholders like family members. Such royal treatment endeared him to his investors, says Kisan Ratilal Choksey, Chairman of KR Choksey Shares and Securities, a leading Mumbai brokerage firm. Dhirubhai understood the power of equity funding for his mega projects, says Devesh Kumar, Managing Director of Centrum Broking. In that sense, he was a visionary, way ahead of his times, and an out-of-the-box thinker, he adds. He always made sure that the investors got returns commensurate their investments. Marriages, businesses, studies abroad of the investors have been said to be financed by Reliance. He coined the term Mega Issue. His faith in retail investor also gave a leg up to BSE and its 30-share sensitive index, Sensex. Lured by Reliances power to deliver dividends and higher stock prices, thousands flocked to the market. Dhirubhai was a visionary, because he looked at the future a future he knew he may not even be around to enjoy. But that what propelled him and his stakeholder benefited from his search for a better future. In 1982 Ambani began the process of backward integration, setting up a plant to manufacture Polyester filament yarn. He subsequently diversified into chemicals, gas, petrochemicals, plastics, and power and telecom services. RIL bought IPCL from the government of India to become Indias largest petrochemical player.   After the launch of the refining arm of reliance, Reliance achieved a huge cashflow position and has never looked back. Mukesh Ambanis statement that RIL will be like a makoda where even if a few legs are hurt, the organism will be hale and hearty and not stop its march forward. Behind the Scenes Despite his affability, some of his old colleagues describe Dhirubhai as a dark character-not just because of the darkish skin he inherited from his father-but for the ambition and risk taking he hardly concealed. He exported spices, often at a loss, and used replenishment licenses to import rayon. Later, when rayon started to be manufactured in India, he exported rayon, again at a loss, and imported nylon. Ambani was always a step ahead of the competitors. With the imported items being heavily in demand, his profit margins were rarely under 300 percent In the 1950s the Yemini administration realized that their main unit of currency Rial was in disappearing. After investigating the matter it was realized that all Rials were routed to the Port City of Aden. There a young man in twenties was placing unlimited buy orders of Yemini Rials. During those days the Yemini Rial was a pure silver coin and was much in demand at the London Bullion Exchange. Young Dhirubhai would buy Rial, melt it in pure silver and sell it to bullion traders in London. Reliance expanded its equity base through frequent rights and bonus issues to shareholders, while financial institutions converted 20 per cent of their loans into equity in September 1979. But the use of convertible debentures catapulted Dhirubhai Ambani into the big league in the capital markets. Dhirubhai had anticipated the governments policy with regards to the convertible debentures and the Series I issue of partially convertible debentures by Reliance in October 1979 raised Rs 70 million. Although Reliance was not alone in trying the long disused instrument but from late 1980 the issues of partially convertible debentures coming from Reliance in quick succession, raising Rs 108 million in September from its Series 11 and Rs 240 million from its Series 111 the next year, and Rs 500 trillion from Series IV in April 1982. Dhirubhai capped that by obtaining from Sen Gupta clearance to do what should normally be legally impossible: converting the non-convertible portions of the four debenture issues into equity. This proved to be a master stroke. By this method, dubbed a brilliant and unconventional move by many, Dhirubhai-Reliance was able to chop Rs 735 million off its debt book in 1983, and turn it into comparatively modest equity of Rs 103 million, while reserves were raised by Rs 632 million. Instead of an annual interest bill of Rs 96.5 million on debentures, the dividend burden from the extra equity was only around Rs 36 million. This transmutation allowed Reliance to continue raising more quasi-debt, with its E Series of partially convertible debentures in October 1984 which raised another Rs 800 million. This reduced the debt equity ratio and further increased the attractiveness of the Reliance stock which was becoming an outperformer on the Indian Stock exchanges. Reliance always used to persuade the regulators with respect to its debenture issues. This did not mean that all its issues were approved without any hurdles. All questions being raised were not disposed of by Reliances policy of SALAM. On one occasion, the regulator rejected the premium that Reliance was seeking to put on an issue, on the ground that projected profitability had not been indicated. Without a pro-forma balance sheet for the current year-an extension of results to date-it could not be accepted. In 1982, Dhirubhai created waves in the stock markets when he took on a Kolkata-based cartel of bear operators that had sought to hammer down the share price of Reliance Industries. The cartel badly underestimated the Ambani ability to fight back. Not only did Dhirubhai manage to ensure the purchase of close to a million shares that the bear cartel offloaded, he demand physical delivery of shares. The bear cartel was rattled. In the process, the bourses were thrown into a state of turmoil and the Bombay Stock Exchange had to shut down for a couple of days before the crisis was resolved. After this incident many questions were raised by the press. People could not understand that how; a yarn trader till a few years ago was able to raise such a huge cash flow in the time of crisis. The answer stood in a story detailed how companies registered in the tax haven, Isle of Man, with ridiculous names like Crocodile Investments, Iota Investments and Fiasco Investments had purchased Reliance shares at one-fifth their market prices. Curiously, most of these firms were controlled by a clutch of non-resident Indians who had the same surname, Shah. Yet another article detailed how the group had been the beneficiary of a loan mela a number of banks had loaned funds to more than 50 firms that had all purchased debentures issued by Reliance Industries In 1993, Reliance was in the bidding for several oilfields in the Arabian Sea. The government oil search corporation had discovered the fields but did not have the funds to build the huge production rigs, gas compressors and pipelines that were needed. Several contacts among rival bidders were alleging that the tender was being rigged in favour of Reliance. Indian politicians and bureaucrats are masters at tilting an open and transparent tender into a one-horse race, by techniques such as keeping the weighting of bidding factors uncertain or secretly promising later concessions to compensate for underbidding. In the event, Reliance swept the field, and a director with one of the losers told me: We were shafted, and for the wrong reasons. Corporate Rivalry Reliance frequently, routinely, put any criticism or opposition to its actions down to motives of envy or a desire to pull down anyone achieving success. Throughout every crisis caused by exposure of alleged manipulations, its publicity took on a self-pitying Why is everyone always picking on us? tone. But the record tends to show that it was Dhirubhai and Reliance who often made the first move to put a spoke in a rivals wheels, whether it was Kapal Mehra of Orkay Silk Mills, Nusli Wadia of the Bombay Dyeing Group or, latterly, the Ruias of the Essar group. Coincidentally with disputes with Reliance, various rivals were hit with government inspections, tax problems, unfavourable press reports and physical attacks. The mid-eighties were a period during which the Reliance group got locked in a bitter turf battle with Bombay Dyeing headed by Nusli Wadia. The two corporate groups were producing competing products Reliance was manufacturing purified terephthalic acid (PTA) and Bombay Dye ing, di-methyl terephthalate (DMT). Wadia lost the battle and reportedly became the source of information for many of the articles against the Ambanis that subsequently appeared in  The Indian Express. In 1985, the Mumbai police accused a general manager in a Reliance group company of conspiring to kill Wadia, a charge that was never established in a court of law. Many years later, a newspaper owned by the Ambanis would accuse Wadia of illegally holding two passports and played up the fact that he was Mohammed Ali Jinnahs grandson. Year 1986 was a crucial one for Dhirubhai. He suffered a stroke in February that year. A few months later, the  Express  began publishing a series of articles attacking the Reliance group as well as the Indira Gandhi regime for favouring the Ambanis. These articles were co-authored by Arun Shourie who, ironically, later as Union Minister for Disinvestment in the Atal Behari Vajpayee government, presided over the sale of 26 per cent of the equity capital of the former public sector company, Indian Petrochemicals Corporation Limited (IPCL), to the Reliance group. By gaining managerial control over IPCL, the Reliance group would now be able to dominate the Indian market for a wide variety of petrochemical products. Ramnath Goenka, once a friend of Dhirubhai, and owner of The Indian Express was also considered to be close with Nusli Wadia. On many occasions, Ramnath Goenka tried to intervene between the two warring factions and bring an end to the enmity. As the days passed by The Indian Express carried a series of articles against Reliance Industries and Dhirubhai in which they claimed that Dhirubhai was using unfair trade practices to maximise the profits. As Reliance had a close relationship with The Indian Express, Ramnath Goenka did not use his staff at the Indian Express to investigate the case but assigned his close confidant, advisor and chartered accountant S. Gurumurthy for this task. Apart from S. Gurumurthy, another journalist Maneck Davar who was not on the rolls of Indian Express started contributing stories. The end to the tussle came only after Dhirubhai Ambani met with a stroke. While Dhirubhai Ambani was recovering in San Diego, his sons Mukesh Ambani and Anil Ambani managed the affairs. The Indian Express had turned the guns against Reliance and was directly blaming the government for not doing enough to penalise Reliance Industries. The battle between Wadia Goenka and Ambanis had become so big that it became a national crisis. It was not as if Indian politicians had not helped other industrialists in the past. However, the difference in the business-politics nexus at that time lay in the fact that by the time the Reliance groups fortunes were on the rise, the Indian economy had become more competitive. Thus, it was not enough for those in power to promote the interests of a particular business group. It became necessary to simultaneously put down the competition. Managing the Environment Dhirubhai, more than many of his fellow industrialists, understood and appreciated the importance of managing the environment, a euphemism for keeping politicians and bureaucrats happy. Ideas are no ones monopoly. Those who criticise me and Reliances growth are slaves to tradition, if not to outright conservatism and complacency; the criticisms were put down to jealousy. But the same Man also felt you have to sell your ideas to the government. Selling the idea is the most important thing, and for that Id meet anybody in the government. I am willing to salaam anyone. His willingness to salaam anyone and his cultivation of junior staff and newcomers had by the early 1980s created a huge network of friends in politics, government ministries and financial circles. Earlier, goodwill had been cemented by gifts of the famous suit-lengths of material. After the float of Reliance in 1977, Dhirubhai was able to allocate parcels of shares or debentures from the promoters quota of any issue, wit h a profit virtually guaranteed by the gap between issue and market prices or by the prospect of conversion. He made no secret of the fact that he did not have an ego when it came to paying obeisance before government officials be they of the rank of secretary to the Government of India or a lowly peon. It is hardly a secret that Dhirubhais support base would easily cut across political lines. Very few politicians have had the gumption to oppose the Ambanis, just as the overwhelming majority of journalists in the country preferred not to be critical of the Reliance group. The Indian media, most of the time, has chosen to lap up whatever has been doled out by the groups public relations executives. The bureaucracy too has, by and large, favoured the Ambanis, not merely on account of the fact that many  babus have got accustomed to receiving expensive hampers on the occasion of  diwali. Indira Gandhis return to power opened a golden period for Dhirubhai Ambani. In 1979, his company barely made it to the list of Indias 50 biggest companies, measured by annual sales, profits or assets. By 1984, Reliance was in the largest five. Dhirubhai himself had become one of the most talked and written about persons in India, gaining a personal following more like that of a sports or entertainment star than a businessman. It was also the period when Dhirubhai made the most rapid part of his transition, in the bitter words of a senior non-Congress politician in 1996, from supplicant-the most abject kind of supplicant-to influencer and then to controller of Indian politics. Dhirubhai A legend People close to Dhirubhai said that there were three Dhirubhai Ambanis. One was unique, larger than life, a brand name. He was one of the most talked about industrialists, and for Gujarati people he has tremendous emotional and sentimental appeal. He is their ultimate man, and has inspired many emulators. The second Dhirubhai Ambani is a schemer, a first-class liar, who regrets nothing and has no values in life. Then there is the third Dhirubhai Ambani, who has a more sophisticated political brain, a dreamer and a visionary, almost Napoleonic. People always getting the three personalities mistaken. Dhirubhai was one man who tried to look beyond the obvious, who dared to dream and dared to achieve his dream. He did not let anything stop him. No restriction was strong enough to stop Dhirubhai Ambani. Whether what Dhirubhai has been claimed to do, he actually did or not, there is certainly no denying the fact that there is no businessman in India who attracted as much adulations as he did. He was more than a legend in his lifetime. He successfully convinced 4 million middle class households to invest their hard earned savings in Reliance Industry Groups. He fondly referred to his shareholders as family members and conducted annual shareholder meetings in the atmosphere of large melas attended by hordes. Dhirubhai Ambani was different man to different people. To his millions of investors, who had seen their share prices multiply, he was a business messiah. To one writer, he was a Frankensteins Monster created by Indias experiments with close government control of the economy. The strictly controlled import licences given to registered exporters of textiles, allowing import of raw materials worth a certain percentage of their export earnings. Like many others, Dhirubhai realised that these import or replenishment licences (known as REPS) were as good as money, even though some of them were officially not transferrable and imports had to be made by the actual user of the materials. By paying higher margins than any other traders, Dhirubhai soon became the main player in the market for REP licences. The margins were tiny in the trade itself but his dominance also put him in the position of being able to turn on and off much of the supply of yarn into the Indian market. Conclusion Dhirubhai Ambani built his company through outstanding abilities and drive on many fronts: as an innovative financier, an inspiring manager of talent, an astute marketer of his products, and as a forward-looking industrialist. The energy and daring that showed itself in his early pranks, practical jokes and trading experiments developed into a boldness and willingness to live with risk that few if any other Indian corporate chiefs would dare to emulate. His extraordinary talent for sustaining relationships, and sometimes impressing men of standing, won him vital support from both governments and institutions. The dark side of his abilities was an eye for human weakness and a willingness to exploit it. This gained him preferential treatment or at least a blind eye from the whole gamut of Indian institutions at various times.

Free Trade and the Economy of Canada Essay example -- Economics Global

Free Trade and the Economy of Canada Free trade is the act of exchanging goods or services between countries for minimal tariffs or fees. Between countries, this is a method of exchange that is gaining more and more popularity. By importing and exporting for low fees, free trade is an efficient way to cover up weaknesses in the country and gain on strengths. Free trade is a very controversial topic that is viewed upon differently by many people in many different countries. Some oppose free trade; they feel it will cause production losses or low employment in their country. Many countries also embrace it and believe it helps create a strong and healthy nation. They join in free trade organizations or draft free trade agreements with other countries to try and capitalize on the potential benefits. In Canada, free trade with other countries is embraced and as a direct result, both business and consumers experience great economic and social prosperity. Ask any economist and they will tell you one of their main principles, which they rely on as if it were a verse from the bible, is: â€Å"free trade makes everyone better off (Mankiw, Kneebone, McKenzie & Rowe 9). To explain this, the terms opportunity cost and comparative advantage must first be defined. The opportunity cost of an item is whatever that must be given up to attain that item (Mankiw, Kneebone, McKenzie & Rowe 53). For instance, if you are a farmer and decide to harvest corn all today, you are deciding not to feed the chickens or milk cows. Thus, the opportunity cost to attain corn would be the milk or eggs that you cannot gather. When producing goods, each country has an opportunity cost for an item. They cannot produce every single item they want; some good must be given up in order to attain other goods. For example, Canada may have the decision on whether they should allocate resources to manufacture 500 computers or 1 car. The opportunity cost for one computer wou ld be the number of cars that can be produced divided by the number of computers that can be produced, which is 0.002 cars. Alternatively, the opportunity cost for one car would be the number of computers divided by the number of cars, which are 500 computers. Consider also, for instance, that another country, Japan, could produce 1000 computers for every 1 car. Then, Japan’s opportunity cost for computers would be 0.001 cars. When com... ...her developed countries. Free trade must be continually embraced in Canada for businesses and consumers to continue enjoying the high economic and social prosperity that is currently occurring. Works Cited: Bhagwati, Jagdish, â€Å"The Pure Theory of International Trade: A Survey†, The Economic Journal, Vol   Ã‚  Ã‚  Ã‚  Ã‚  74, No. 293, Mar 1994. pp. 1-84 BBC News, The Argument for Free Trade, http://news.bbc.co.uk/1/hi/special_report/1999/11/99/battle_for_free_trade/533208.stm, Feb 12, 2003 Bureau, Jean-Christophe, Salvatici, Luca, â€Å"WTO Negotiations on Market Access in Agriculture: a Comparison of Alternative Tariff Cut Proposals for the EU and the US†, Topics in Economic Analysis & Policy, Vol 4, Issue 1, March 26, 2004, pp 1152 International Trade Canada, Canada’s Trade Negotiations and Agreements, http://www.dfait-maeci.gc.ca/tna-nac/menu-en.asp, Nov 18, 2004 Mayer, Frederick, Interpreting NAFTA, Colombia University Press, Oct 15 1998 Mankiw, Kneebone, McKenzie & Rowe, Principles of Microeconomics 2nd Edition, Prentice Hall, 5th Edition, Jul 27, 2000 Murphy, Robert P., Who Benefits From Free Trade, and How, http://www.mises.org/fullstory.aspx?control=1429, Jan 23, 2004

Government Policy Essay

The Wall Street Crash, which occurred in October 1929, was the mass selling of shares, which led to a massive drop in prices, which prompted further selling of shares. In one day, $14 billion was wiped off the value of the stock market. This panic selling was triggered by rumours and fears that the stock market was about to collapse (these rumours were brought about by large share holders, like Baruch and Kennedy dumping shares, and news of the collapse of the British financial empire which was financed by debt and credit, just like America’s). But why did a sudden loss of confidence have such massive repercussions? The answer lies in the long term problems in the economy which had created instability and weaknesses in the economy. Until October 1929 these weaknesses had been masked by the confidence of American people and businesses; the high prices of stocks and shares were the result of speculation – the belief or confidence that they were worth more. But as confidence crumbled, there was nothing left to sustain the economy. The key reason why the economy could not sustain itself was because the policies of the government had created major faults in the American economy, and in every area of the economy, which meant that what started as mass selling of shares resulted in a major Wall Street Crash. Firstly, government policies were responsible for the Bull market of the 1920s. Firstly, the government of the 1920s had essentially promoted speculation by allowing the Federal Reserve to keep interest rates low. This encouraged lending / borrowing, which meant that millions of Americans were able to buy now, pay later for their consumer goods – such as fridges, radios and cars. Similarly, by keeping interest rates low, the Federal Reserve essentially encouraged lending to those wanting the play the stock market, as low interest rates made ‘buying on the margin’ attractive. With as many as 60,000 people involved in buying on the margin (or 10% of American families), and millions more buying now, paying later, the cycle of prosperity and stock market investment was actually based on debt and credit. Secondly, the government encouraged the Bull market by publically rejecting critics who warned of danger signs in the economy. For example, In Sept 1929 Roger Babson warned that the existing prosperity was based on a ‘state of mind’, not on economic facts. He predicted a crash and massive unemployment†¦ but he was criticised as being pessimistic and trying to undermine the country’s wealth. Experts seemed confident that the market was strong and so ignored the warnings of economists. If the government had been more careful about lending and listened to the warnings, people would have only purchased things within their means – rather than buying or investing in what they couldn’t afford. Therefore, there would not have been such over confidence (people believed that high levels of demand, and high volumes of stock market trading proved that the economy was excellent), which means that the stock market would not have been over valued in order to suffer from a loss of confidence and then a crash in the first place. As well as allowing the Fed to keep interest rates low, government policies also led to a Crash by reducing the ability of American businesses to sell their goods abroad. For example, the Fordney McCumber tariff of 1921, which was designed to protect the prices of American farmers’ goods, actually resulted in retaliatory tariffs from foreign countries. For example, Spain, Germany and France put tariffs on American cars and wheat. As a result, when the American economy did begin to slow down in the latter 1920s, businesses and farmers could not sell their surpluses abroad, which led to a drop in profits, and a reduction in production – with an impact on employment. Therefore, had the government not pursued a protectionist policy in the early 1920s, there would have been no loss of employment in the late 1920s, which means production rates would have been maintained, which would have ensured that money was kept in circulation and shares kept their value. To make matters worse, by making it harder for European countries to sell their goods in America, the government’s protectionist policy made it harder for European countries to repay the war debts they owed to the USA. To try and rectify this, the government chose to set up the Dawes Plan, whereby it lent Germany $250 million to pay its reparations to Britain and France. In 1929, the government agreed for Germany to restructure its loan repayments to the USA (the Young Plan), giving them a longer period of time to repay. Whilst in principle these actions were supportive, in practice they artificially propped up the German economy, which led to massive investment in Germany ($3,900million was invested after the Dawes Plan) as investors hoped to make a quick buck, just like they were in the American ‘get rich quick’ / speculative economy. This meant that government policy had in fact encouraged investment at home and abroad based on speculation. When investors realised that the returns (values) of stocks at home and abroad were artificially high, it would trigger a loss of confidence and massive sales – i.e. the Wall Street Crash. Another reason why government policies caused the Wall Street Crash is because the government pursued a laissez faire policy towards businesses and regulation. As a result, the 1920s were characterised by the creation of trusts and corporations – such as US Steel. The government actively ignored anti-trust laws, rather than using their federal powers to police and regulate industry. In a case heard at the Supreme Court the government argued that big businesses were not illegal, so long as some competition remained. However, in reality, the trusts wiped out competition – fixing prices and swallowing up smaller businesses (for every 4 businesses that succeeded in the 1920s, 3 failed). As a result, 1000s of smaller businesses failed, whilst the trusts became ‘captains of industry’, with the knowledge and the money to produce things very quickly and efficiently. This meant the stability of the American economy depended on the actions and profits of a few large companies, such as Insull and Ford, creating a dangerous situation. What is more, the government’s lack of regulation of corporations meant firms like Bethlehem Steel Corporation and Electric Bond & Share were not prevented from using their profits to speculate on the stock market, adding further insecurity (gambling!) to Wall Street. Unfortunately, by the end of the 1920s, many trusts – such as car giants like Ford – were producing more than was needed (and couldn’t sell their surpluses abroad thanks to the government’s tariff policy). As their sales dropped, so did wages and employment, leading to less money in circulation, less demand and a significantly weaker economy. As the trusts’ sales dropped, it also led to fewer stock market investments, which furthered the loss of confidence in Wall Street. Government policy concerning the regulation of banks and banking was also a key factor in the crash. There were no controls concerning mergers and competition so, by 1929, 1% of America’s banks controlled 46% of the nation’s assets. This meant that the stability of the country’s banking system depended on the stability of just 1% of the banks – which was a precarious situation (a Crash could see almost half of the nation’s assets disappearing!). What is more, the lack of regulation in banking meant that the government did not have complete control over the actions of the Federal Reserve Board. For example, in March 1929, one member of the Fed (Charles A. Mitchell) acted without the agreement of the Fed to publically announce that if money became tight because of higher interest rates, his bank (New York’s National City Bank) would personally pump $25million into the broker’s loan market. This was called the single most irresponsible decision of 1929 as it encouraged lending and gambling on stock market to soar at a time when the economy had slowed significantly. The government also did not regulate individuals working on the stock market – for example, greedy individuals like William Durant and his ‘bull pool’ were able to artificially inflate the market for their own gain, only to sell quickly and leave others with significant losses. Furthermore, government policies exacerbated the country’s massive unequal distribution of wealth, which itself contributed to the long-term weaknesses in the economy and hence the crash. In 1929, tax returns of 27million families showed that 12 million families were earning $1,500 a year, or less, and another 6 million families were earning less than $1,000 a year. This put at least 50% of the population in a position of serious economic hardship. In particular, agriculture faced significant problems: the mid-war Federal Farm Loan Act had offered farmers loans at lower interest rates in order to buy machinery to help meet war demand, but these loans became difficult to repay when the demand reduced as the war ended. After World War One, prices for wheat dropped from $2.50 a bushel to less than $1; wool from 90 cents to 19 cents. Although the government passed tariffs to relieve these problems, in the long term tariffs made the situation worse because foreign economies put ret aliatory tariffs in place. The post-war Agricultural Credits Act funded 12 banks to offer loans to any farmers working co-operatively. However, the Act ultimately meant more smaller farmers became in debt. The larger farmers who could afford the loans squeezed the small farmers out of the market. Prohibition made farmer’s problems even worse by cutting the need for grain previously used in alcohol. Ultimately, America’s unequal distribution of wealth should have signalled to the government that its capitalist system was not working – and steps should have been taken to alleviate the imbalanced spending power. Because the government did not alleviate the situation, the divide grew bigger (making these people dependent on credit / loans, which they couldn’t repay because of their lack of employment) – making the economy more fragile and unstable. Therefore, in October 1929, when a massive amount of selling began in the New York Stock Exchange, a mad panic set in. The confidence bubble had burst – triggered by a few rumours and fears that the market was going to crash. Had the government not pursued such a laissez faire approach to the management and regulation of banking and business, and had it responded earlier to the rich / poor divide in American society, the Wall Street Crash would never have happened because there would not have been such over-inflated / false confidence; there would have been foreign markets to trade with; and banks, businesses and individuals would have been regulated and acting in the interest of long-term not short-term gains.

Synopsis Of The Book Beric - 1597 Words

1. Where Beric finds himself in this chapter is the wide waters of the Rhenus which caught the first shrill gleam of the early northern sunlight, flashing solver as it flowed out from the mist haunted darkness of the forest, and lapped along the river ramparts and the jetties of Colonia Agrippina. On the West Bank-Roman bank of the river the little colonial town, Capitol of the lower Rhenus providence, sat compactly within its walls, with the usual native fringe huddled about it, and the big that was the winter station of the twenty second legion; its cleared cornland, and the vineyard where the vines where in young leaf. It had been almost two years since he came north with many others sentenced to the galleys, to fill the gaps in the†¦show more content†¦They had been straining there lungs rowing will all there might everything they had in them to get the reward they had been promised. Chapter 13 1. Jason had a dream about that he was back among his own people, in the days before he ever thought of Rome..... What happened in his dream is There was a little boat that his brother and he had of there own. They painted her like a mallard, with green and purple on her wing coverts, and the eyes at her bows little and bright like a mallards. He was dreaming of her ..... It was just after the winter rains, and the whole island scarlet with anemones most all where the olive trees fell back behind the house. They always grew thickly there. And Briseis, his mothers old slave had been baking bread. 2. What happened to Jason in this chapter is he had died at the oar. What happened to Beric is he had been very angry because the overseer had not listened to him before when he had said to replace him because his friend was sick and now he was dead and his body thrown overboard and with a raging fury of anger he fought to kill when the overseer was about to reach out to grab the shackle for the replacement of